McCain Emmerdale Idents 

What happens when you combine Britain’s best loved potato chips with Britain's best loved soap opera? The Emmerdale Scarecrows of course! Meet the loveable straw family who live just over the wall from Emmerdale on the McCain farm. When they aren’t guarding their beloved potatoes, they’re watching their favourite soap. We updated the idents every single week creating our own mini soap opera in the ad breaks. Nothing says fresh British potatoes quite like the Yorkshire countryside.